Website Design Planning – Site Content Considerations
Once you’ve decided to move forward and design a new website one of your earliest considerations should be the website content. If you’ve only had a broad concept up to this point you’ll now need to get down to the specific details of what the site will contain.
One critical aspect of website content is the verbiage. Unfortunately, compiling effective wording to communicate your site message is often pushed aside as a trivial issue. Quite to the contrary, our experience shows that the website verbiage is of highly significant importance. There are two main considerations regarding the verbiage – Using effective marketing copy and Search Engine Optimization.
As for using effective marketing copy it is important to remember that visitors to your website will fundamentally want to know “what’s in it for them”. Make sure your verbiage is benefits oriented for the viewer and on target for your viewer audience. Keep your copy on track for your message. Use headlines and subheadings to lead the viewers’ eyes to the benefits of your product/service and ultimately to the call to action. Develop your verbiage and images / photos to work together for a cohesive, easy to understand, benefits oriented message.
Regarding search engine optimization, the correct verbiage can make or break your search engine rankings and in tern impact your traffic volume. Your page wording content needs to be original. Stealing verbiage from other websites can have a negative impact on your search engine results. Your page wording content needs to be of significant length to be most effective. Ask your SEO expert for the ideal web page word count. And your keywords and keyword phrases that the page is optimized for need to appear sufficiently in the wording. Your SEO expert should know this formula and be able to provide a ratio guideline for keyword usage. Further your keyword terms should also be repeated in headlines and sub-headlines that are properly designated as “h1″ and “h2″ headings in the page code. Make sure your web designer understands these principals and the correct number and percentages of key words for optimum webpage search engine friendliness.
By following these suggestions you will ensure that your website is marketing friendly to visitors and also friendly for high page rankings and traffic from search engines.