Google+1 is Google’s attempt to step up the competition with Facebook’s seamless (and highly profitable) integration of social sharing and advertising. Currently, Facebook users have the option to share ads with friends on the social network by ‘Liking’ the ad, commenting on it or sharing the ad’s link within Facebook.
Starting in October, the Google +1 button will begin appearing within display ads across the Google Display Network (GDN). According to the announcement the +1 button will allow advertisers to “run social-enabled ad campaigns that work across millions of sites in over forty countries worldwide and will expand to both desktop and mobile.”
What we know now is that +1’s will appear at the bottom of display ads, showing users the profile photos of friends who have endorsed the ad. In the interest of privacy protection, only the additional number of other users who +1 the ad will show; you will not see images or names of people outside of your network. The +1 notifications will fade away after 10 seconds.
As it stands, the addition of the +1 button to display ads will be the default setting; advertisers can opt out by signing into their AdWords account.
For more on the Google+1 visit: http://www.google.com/+1/button
jweissberg Blog Articles Facebook, Google Display Network, Google+1, Social Media
Technology changes quickly on the Web. If you haven’t updated your website in the last year, you’re likely missing out on traffic, customers, social marketing opportunities, and much more. Here are our top five reasons to get your website up-to-speed today:
- 1. Higher Search Engine Ranking.
- Search engines are the No. 1 way your prospects find you. But if your website isn’t designed, coded, and optimized to rank high in searches, those potential customers simply won’t find you.
- 2. More Traffic.
- Indexing, external links, e-mail marketing, strategic campaigns, and more, all add up to improving visitor rates and increasing your site’s return on investment.
- 3. Better Visitor Experience.
- A logical flow and clear path to your information results in more page visits, more time spent on your site, and more satisfied visitors.
- 4. Easier Maintenance.
- Updating your site with current information, blog posts, or news doesn’t have to leave you at the mercy of your Internet provider. A content management system makes it easy to update your site on your own.
- 5. Social Network Connectivity.
- Social networks like Facebook, Twitter, and LinkedIn are now integral to the business world and key to boosting your exposure, credibility, and ability to reach new and current customers.
jweissberg Blog Articles Search Engine Optimization, Social Media, Website Design
Using a custom Reveal Tab to quickly generate significantly more ‘Likes’.
The above client has collected over 5,000 new business prospects within a few weeks.
A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When they first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate.
For additional Facebook services visit:
http://www.socalwebworx.com/web_design_facebook_services.php
jweissberg Blog Articles Facebook, Social Media
When the Orange Empire Railway Museum needed a new website focused on Thomas The Train they quickly got on track with SoCal WebWorx.
For over 65 years, children have been captivated by the courageous adventures of Thomas and his engine friends. During its 16th consecutive year, Day Out With Thomas will make its stop once again at Orange Empire Railway Museum to treat its visitors once again to days of fun for the whole family.
Day Out With Thomas is a family event that offers children and their grownups the opportunity to ride with classic storybook friend Thomas the Tank Engine™. Parents, grandparents and siblings join their aspiring engineers in the fun. The Day Out With Thomas experience will engineer miles of smiles for the whole family and introduce a new generation to the timeless excitement of railroading.
With the event quickly approaching in early November, OERM.org needed an appealing design for their target audience of train enthusiasts. The six page website needed to roll out quickly and effectively. Features include online ticket purchasing and early bird specials as well as a new Day Out With Thomas Facebook page.
SoCal WebWorks was “all aboard” with custom designing and developed the new website and Facebook page – on time, on schedule and on budget.
jweissberg Blog Articles Custom Website Design, Social Media
It is a somewhat loaded question, as there are strong SEO reasons to utilize both Facebook and on-site blogging. Non-the-less, a common SEO related question has lately been: “With Facebook so popular, should I still add a blog to my website?” My answer is yes because of one very important and basic search engine rule. Your postings on Facebook are on the Facebook website, whereas postings to your blog will add content and traffic to your website. For maximum return-on-investment setup your website blog to syndicate to your Facebook and other social media accounts as well as other blogs on the Internet.
Following are a few examples of blogs installed and customized by SoCal WebWorx:
http://www.cinderellahair.com/blog
http://www.pacificcoastentertainment.com/blog
http://www.rugfirm.com/blog
http://www.tampicospice.com/blog
Blog installation and customization generally includes the following services:
- Installation, setup and configuration of WordPress.
- Layout Banner to match/resemble current website.
- Adjust site colors to match/resemble current website.
- Install, Configure and Test Social Media Syndication Module.
- Testing, client instructions and posting live to client’s website.
jweissberg Blog Articles Blogging, Search Engine Optimization, Social Media
With all the recent news it seems everyone with a business website is rushing off to beef up content on their Facebook page. This is certainly a great way to expand your marketing efforts but should not be considered a replacement for your other marketing efforts, most especially your company blog.
Whereas with Facebook you are posting to their site, with an on-site blog you are bolstering the keyword strength of your .com name. This is very important for increasing your Google page ranking and generating more website traffic.
Your blog can be set to ping other important blogs to get your message out quickly. When we write and post a blog article we’ve see repeatedly that it will appear in search engine results within just a few minutes.
Our advise as SEO experts is to pursue both avenues for spreading the word about your company or business. A blog is relatively inexpensive to install and brand to match your website and very easy to use and post articles and news. The combined effort of Facebook and an on-site blog will build your site rankings over the long term as site traffic increases.
Till next time – See you at the top!
jweissberg Blog Articles Blogging, Search Engine Optimization, Social Media, Website Marketing
As marketing preferences continue to shift away from printing and print-based advertising the competition for traffic on the Internet continues to grow. With that shift we have seen a steady increase in concern for social media and search engine optimization over the past several years.
Its important for clients to understand that “organic seo” (as opposed to paid Internet advertising) is an ongoing process. Simply adding a blog to a new site will not in and of itself help your rankings and traffic unless you are posting original content on a frequent basis. The same holds true with putting up a Facebook fan page or Twitter account.
Other seo efforts also need to be ongoing for maximum effectiveness. This includes building “backlinks” to your website, contributing to blogs and forums and getting listed in all important directories.
Even as your site reaches top positions for specific keyword terms you should continue expanding your seo efforts to reinforce your rankings and stay a step ahead of your competition.
jweissberg Blog Articles Search Engine Optimization, SEO, Social Media
