Over the past several years we’ve found that many clients make the very expensive mistake of taking a “do it yourself” approach to website writing. After all, they reason, who knows their business better than they do? Unfortunately, writing your own website is rarely a good idea.

In fact, we feel so strongly about the difference that professional writing can make in the success of your website that we’ve brought a professional copywriter on board our “virtual” team. Please join us in welcoming Linda Coss to the SoCal WebWorx family!

The Importance of Writing to Sell
Why do we strongly recommend professional copywriting for our clients? Because marketing writing – or writing to sell – is a learned skill, quite a bit different than writing a memo or an essay. While chances are slim that you really know how to write to sell, Linda is an accomplished marketing professional who does this day in and day out.

At SoCal WebWorx we can create a beautifully-designed and easy-to-use website for your business, and then drive traffic to this site with top-notch search engine optimization. But once your potential customers arrive at your site it’s the words that will need to do the heavy lifting of selling visitors on your products or services and motivating them to take action. If the words miss the mark, you’re missing out on a lot of potential sales.

Spending money on a professionally-designed site and then using ineffective and possibly poorly written text is just being “penny wise and pound foolish.”

About Linda Coss
Linda Coss is a freelance marketing writer who specializes in writing targeted and effective words that don’t merely inform – they appeal to the readers’ needs and emotions to engage and sell. Her 15 years in the marketing field include writing and editing everything from websites and newsletters to e-blasts, brochures, articles, and much more. Because Linda brings a wealth of experience and expertise to every job we are certain she will be an asset to both our firm and yours.

linda.coss Blog Articles Copywriting

Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to such promotional situations, regardless of media (as advertisements for websites, print, television, radio or other media).

The Internet has expanded the range of copywriting opportunities to include web content, ads, commercial emails and other online media. It has also brought new opportunities for copywriters to learn their craft, conduct research and view others’ work. And the Internet has made it easier for employers, copywriters and art directors to find each other.

On websites, copywriting may also refer to content writing for the purpose of achieving higher rankings in search engines. This practice includes the strategic placement and repetition of keywords and keyword phrases on web pages. Known as “organic” search engine optimization (SEO), it is best done in a way that does not distract, bore or confuse the human reader. Achieving optimal results is something of an art.

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