Google+1 is Google’s attempt to step up the competition with Facebook’s seamless (and highly profitable) integration of social sharing and advertising. Currently, Facebook users have the option to share ads with friends on the social network by ‘Liking’ the ad, commenting on it or sharing the ad’s link within Facebook.
Starting in October, the Google +1 button will begin appearing within display ads across the Google Display Network (GDN). According to the announcement the +1 button will allow advertisers to “run social-enabled ad campaigns that work across millions of sites in over forty countries worldwide and will expand to both desktop and mobile.”
What we know now is that +1’s will appear at the bottom of display ads, showing users the profile photos of friends who have endorsed the ad. In the interest of privacy protection, only the additional number of other users who +1 the ad will show; you will not see images or names of people outside of your network. The +1 notifications will fade away after 10 seconds.
As it stands, the addition of the +1 button to display ads will be the default setting; advertisers can opt out by signing into their AdWords account.
For more on the Google+1 visit: http://www.google.com/+1/button
jweissberg Blog Articles Facebook, Google Display Network, Google+1, Social Media
Want more fans on your business Facebook page? Here’s a proven technique to increase your social networking presence using a Facebook custom Reveal Tab.
A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When a A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. When a Non-Fan first arrives at the reveal tab page they are presented with a teaser page that says if the click “Like” to get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few visitors will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate. first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with Pay-Per-Click ads this is a proven and extremely effective way of converting more visitors into fans at a quicker rate.
jweissberg Blog Articles Facebook, Facebook Reveal Tab, Search Engine Optimization, Social Bookmarking
Technology changes quickly on the Web. If you haven’t updated your website in the last year, you’re likely missing out on traffic, customers, social marketing opportunities, and much more. Here are our top five reasons to get your website up-to-speed today:
- 1. Higher Search Engine Ranking.
- Search engines are the No. 1 way your prospects find you. But if your website isn’t designed, coded, and optimized to rank high in searches, those potential customers simply won’t find you.
- 2. More Traffic.
- Indexing, external links, e-mail marketing, strategic campaigns, and more, all add up to improving visitor rates and increasing your site’s return on investment.
- 3. Better Visitor Experience.
- A logical flow and clear path to your information results in more page visits, more time spent on your site, and more satisfied visitors.
- 4. Easier Maintenance.
- Updating your site with current information, blog posts, or news doesn’t have to leave you at the mercy of your Internet provider. A content management system makes it easy to update your site on your own.
- 5. Social Network Connectivity.
- Social networks like Facebook, Twitter, and LinkedIn are now integral to the business world and key to boosting your exposure, credibility, and ability to reach new and current customers.
jweissberg Blog Articles Search Engine Optimization, Social Media, Website Design
Using a custom Reveal Tab to quickly generate significantly more ‘Likes’.
The above client has collected over 5,000 new business prospects within a few weeks.
A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When they first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate.
For additional Facebook services visit:
http://www.socalwebworx.com/web_design_facebook_services.php
jweissberg Blog Articles Facebook, Social Media
If your Zen Cart website has a ‘contact form’, which collects visitor information, be aware that spammer’s software commonly uses this feature to send unwanted emails. The solution to stopping these emails is straightforward and effective: Have your webmaster install a CAPTCHA on your ‘form’.
What is a CAPTCHA? A CAPTCHA is an acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart”. CAPTCHA’s are used to prevent automated software from using your form to send spam emails. A CAPTCHA generally uses a graphic image of random letters and numerals in lower and upper case.
Example 1: 
Example 2: 
The viewer needs to type in the random password correctly to submit the form. The test ensures that a computer cannot generate the correct response, as computers cannot ‘read’ the graphic image password. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human.
jweissberg Blog Articles CAPTCHA, Spam, Zen-Cart
A commonly targeted weakness of zen-cart websites is spam emails being sent through the websites using the “Tell a Friend” form. If the spam emails get too frequent your site may be suspended by the hosting service and need to be reinstated. If you feel like you’ve been having the same issue, here is a way to solve the problem by allowing only “logged-in” customers to use the Tell a Friend form.
What we need to do is change one setting in the shopping cart admin panel to disallow “guest” shoppers from using the “tell a friend” form. However, registered and logged in customers will still get to use it.
This is how to make the change:
- Login to the shopping cart Admin panel
- Go to: Configuration –> Email Options
- Look for “Allow Guest To Tell A Friend” and click on that row once.
- To the right your choices will appear. Choose “False” and click update.
This setting change should eliminate or at least drastically reduce these spam emails from being sent.
jweissberg Blog Articles Spam, Zen-Cart
