Over the past several years we’ve found that many clients make the very expensive mistake of taking a “do it yourself” approach to website writing. After all, they reason, who knows their business better than they do? Unfortunately, writing your own website is rarely a good idea.
In fact, we feel so strongly about the difference that professional writing can make in the success of your website that we’ve brought a professional copywriter on board our “virtual” team. Please join us in welcoming Linda Coss to the SoCal WebWorx family!
The Importance of Writing to Sell
Why do we strongly recommend professional copywriting for our clients? Because marketing writing – or writing to sell – is a learned skill, quite a bit different than writing a memo or an essay. While chances are slim that you really know how to write to sell, Linda is an accomplished marketing professional who does this day in and day out.
At SoCal WebWorx we can create a beautifully-designed and easy-to-use website for your business, and then drive traffic to this site with top-notch search engine optimization. But once your potential customers arrive at your site it’s the words that will need to do the heavy lifting of selling visitors on your products or services and motivating them to take action. If the words miss the mark, you’re missing out on a lot of potential sales.
Spending money on a professionally-designed site and then using ineffective and possibly poorly written text is just being “penny wise and pound foolish.”
About Linda Coss
Linda Coss is a freelance marketing writer who specializes in writing targeted and effective words that don’t merely inform – they appeal to the readers’ needs and emotions to engage and sell. Her 15 years in the marketing field include writing and editing everything from websites and newsletters to e-blasts, brochures, articles, and much more. Because Linda brings a wealth of experience and expertise to every job we are certain she will be an asset to both our firm and yours.