Facebook Services - Fan Pages, Reveal Tabs, iFrame Tabs

February 22, 2012

Improve your Facebook presence with a well designed business fan page.
Start connecting your business to Facebook's 500,000,000+ active users.

Facebook currently has over 500 million active users, and by reaching out to this audience you'll be tapping into a significant marketing opportunity. Everything you post on your Fan wall gets repeated on all your Fan's walls. This includes your business promotions, links, quick comments, photos, videos and more. The more Fans your page acquires the more potential customers get exposed to your business and marketing message. Because Facebook is a "social media" platform it is common for users to read the posts on their friends walls. The gives you even more potential exposure to new business.

Our Spring Special services below will enhance your Facebook presence, make your page more professional, appealing, interactive and interesting to viewers to help promote your business growth. A detailed description of each service follows:

Setup New Facebook Fan Page

A Facebook Fan Page is an additional page you can create from within your personal page that can be specifically dedicated for your business or service. Building a Fan Page for your business allows you to connect to more potential customers. The overall goal is to increase the number of Fans for your page. The more Fans the better. Every fan page has a button at the top that says "Like". If a user clicks this button while on your fan page they will become a "Fan".

Create Custom Facebook Profile Image

Every fan page is allowed to have one image in the top left corner that is called the "Profile Image". Part of winning your fans on Facebook is to have a nice looking page. Having a professional looking profile image that encompasses your logo, images and contact information makes your page look more impressive. This can have a strong influence on whether a visitor clicks "Like" while they're at your page of if they just move on. You always want to encourage getting "Likes" on your page as it is the foundation of Facebook marketing success.

Setup FBML & iFrame Custom Tab(s)

Facebook also allows for the creation of "Custom Tabs" on your fan page. These tabs allow the administrator to post custom designed pages. The content of these pages could be a welcome page, promotions, events and much more. Custom tabs are a great way to set you fan page apart from the rest and offer some unique content and more information to your visitors. The greater value your content has to your visitors the better the chances they will click "Like".

Setup Reveal Tab(s)

A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let's say a Non-Fan visits a reveal tab. When they first get there they would be presented with a teaser page that says if the click "Like" they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn't that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever "Un-Like" a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate.

Setup Form Tab(s)

A Form Tab Page is a custom tab that has an online form for collecting information such as newsletter sign-ups or quote requests. The submitted data gets processed on your own website and is either emailed to your or saved in the database depending on how your website is configured. Form Tabs are way of offering your visitors a quick and easy solution to send or request information without having to leave your fan page.

Facebook PPC (Pay-Per-Click) Ad Consultation

Pay-Per-Click (PPC) ads are small advertisements that run in the right hand column of Facebook. The average cost per click for Facebook PPC ads average from $1.00 to $2.00 per click. These ads allow you to upload one image and short block of text. You can also select your daily budget, maximum bid per click and targeting criteria for each ad. You can use these PPC to direct traffic to your Fan Page, a Custom/Reveal Tab or even off Facebook to your own website or blog. Facebook PPCs are a great more affordable alternative to Google PPC ads.