Brand marketing focuses on creating a unique identity for your company or organization. Building a company brand increases consumers awareness of your reputation and product(s) or services. With a positive brand this makes it easier and more likely for customers to find and consume your products or services.
A well-recognized brand (such as McDonald’s) conveys a certain level of quality and even more importantly a predictable experience. In contrast, using the example of restaurants, a road-side diner named “Joe’s” will leave a traveler uncertain of what to anticipate from the consumer experience.
A company’s ‘brand’ is in essence their market identity. What do they do? Who they are? What level of quality do they provide? What is their reputation? Etc.
Google and some other search engines decide on an individual website basis whether or not to display the page title and description you have provided.
They will often create and display their own rendition based on the textual content of the page. You can only influence the search engines, but you cannot force search engines to display your SEO page title nor the SEO description. Non-the-less you should not ignore the SEO title and SEO description. You should still fill in these fields, as search engines interpret that these posts are more thorough and of higher value as a result.
And while you are at it don’t forget to choose keyword appropriate ‘Categories” and ‘Tags’ and fill in the ‘Excerpt’ field for each post.
SoCal WebWorx recently completed the full design, product photography and print management of a 32-page catalog for UltraTec Manufacturing of Santa Ana, CA. Total production time was approximately two months from start to deliver.
The project required graphic design for a new updated version of an existing precision chip measurement and failure analysis machine. Updating the product brand was required to effectively market the client’s product in a the highly competitive and rapidly changing silicon chip analysis industry.
Drawing on years of graphic design skills and print materials design, SCWW handled the project from concept to completion.
The short answer is a resounding YES.
If you are selling a product on the internet you should have the best photos possible of your product(s) on your website. As the old saying goes “a picture is worth a thousand words”. Your product photos should be sharply focused, well lit, composed with a non-distracting background and show your product at the best camera angle. In addition they should be high-resolution to look good on zoom or in a ‘lightbox’ (depending on your website functionality).
Our recommendation is to have a professional photographer take your photos with a professional grade camera and strobe lights. A few additional helpful notes: If the camera is cabled to a laptop you can preview the photos in much greater detail than through the camera preview feature. Always use a tripod and electronic shutter release to get the best focus possible. For static products use a high “f-stop” for maximum depth-of-field focus on the entire product – a slower shutter speed is ok if the camera is mounted on a sturdy tripod. Take multiple shots and analyze as you go until you get just the right camera angle and lighting.
Here are some samples from a recent photo shoot. These images will be used on the web and in print marketing materials.